This infographic explores a clarity gap in which effective B2B marketing execution is being hampered by misconceptions in four key areas: intent, activity, lead growth, and campaign volume.

Discover data orchestration techniques that B2B brands can use to unify messaging across ads and emails to create a ...

Which marketing channel would win in a head-to-head contest? This infographic compares email with SMS messaging. See which drives more engagement, and which people prefer to receive.

What percentage of emails sent by marketers ends up in consumers' spam folders? What percentage is flagged as spam--and as not spam--by recipients? Find out for 27 verticals.

It's critical for companies to stay on top of their value proposition, and, if it needs to evolve, they should be willing to replace it with one with more relevance. Learn how.

Marketers report changes in strategy, feelings of connectedness, and remote work expectations as a result of the pandemic. See the research.

Market Research - This question, like many marketing questions you have ('Is our new viral marketing effort causing our brand awareness to increase?', etc.) can only be answered using techniques ...