Amazon’s DSP enjoys many advantages; More on the Cloudflare controversy; the European Commission moves forward with its age ...

Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the ...

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...