Advertisers spotted negative keyword controls in Performance Max campaigns, which directly contradicts Google’s official ...

Six months of testing revealed a repeatable way to scale quality content faster – without sacrificing voice, clarity, or ...

A new hover icon in Google Ads surfaces instant, in-line tips to boost campaign performance – no extra clicks required.

AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your ...

Google Search Console has two new comparison views within the performance reports. The two views were added earlier this ...

Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full ...

Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits.

Google Ads appears to be testing a new expandable summary row in its (beta) Channel Performance report, offering advertisers ...

Are these changes signaling changes to how Google local rankings work or did Google just clarify its existing document.

Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and ...

A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering ecommerce brands a surprising edge.