The family of a Florida man who drowned while swimming off the coast in North Myrtle Beach says poor safety protocols and ...

This summer has seen high-profile crimes and many calls for service for Horry County Police. Crime data shows that certain ...

The frozen, citrusy beach treat is a nostalgic North Myrtle Beach tradition for many, and it has a complex history. Here's ...

Two lanes of Highway 17 North in Myrtle Beach have cleared after a crash near the Coastal Grand Mall, according to the South ...

NORTH MYRTLE BEACH, SC (WMBF) - A new fire truck has been added in North Myrtle Beach. A dedication ceremony for the new ...

NORTH MYRTLE BEACH, SC (WMBF) -- Beginning this fall, North Myrtle Beach will require something new to be submitted with ...

North Myrtle Beach’s Chamber of Commerce recently took a boat ride with bags full of oyster shells to clean our waters, ...

Myrtle Beach-area club Capital Vacations is accused of racism, wrongful termination and retaliation by Jasmine Ray, a Black woman and former manager.

Todd Hilliard, 63, of Kernersville, was rescued from the water near 36th Avenue South in North Myrtle Beach on Friday ...

A South Carolina beach town once nicknamed “Dirty Myrtle” because of its rowdy nightclubs and strip joints has become a ...

Cavender’s Boot City’s new store in North Myrtle Beach is set to open this fall, located at 2301 Highway 17 S. Cavender's ...

From beach days to viral TikToks, Publix’s ‘Pub sub’ has become a Southern staple. Here is why this sandwich is a must-try favorite in the Myrtle Beach area.