The increases average $270 for Toyota and $208 for Lexus models due to ongoing import tariff pressures.

The automaker's decision follows U.S. President Donald Trump's imposition of a 25% tariff on imported vehicles and auto parts. A Toyota spokesperson, however, denied the tariff directly influenced the ...

Toyota is the latest car maker with plans to raise vehicle prices in the US. The price hikes apply to Toyota and Lexus-branded models built from July 1. Here’s how much more you can expect to pay.

Toyota Motor Corporation TM will increase prices for select vehicles in the United States by more than $200, starting in July. Prices of Toyota-branded models will rise by an average of $270.

Toyota and its luxury brand Lexus will increase prices on select models by an average of $270 and $208, respectively. Opens in new window. Skip to main content.

Prices for 2024 start at $28,745 (all prices include $1,095 destination charge) with the front-wheel-drive LE grade. That’s an increase of $200 over the 2023 model, which started at $28,454.

Toyota’s Hybridized EV Strategy Is Expensive. ... Only a company as large as Toyota 7203 0.47 % increase; green up pointing triangle can still afford to hedge its bets on the future of cars.

With this strategy, Toyota is looking to compete with rival mass-market automakers like GM and Ford, who are also working on a wide variety of new EV models that will launch between now and 2030.

Toyota has plans to significantly increase hybrid production and sales. A hybrid version of its Tacoma pickup is rolling out. A redesigned Camry sedan, due this spring, will be available only as a ...