Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios.

More pre-movie ads are coming to AMC theaters across Minnesota originally appeared on Bring Me The News. Starting July 1, movies at AMC theaters began arriving with more ads. The theater chain's deal ...

AMC is offering a big summer discount for movie fans. Starting today, the movie theater chain will 50% off movie tickets on ...

This is a strong indication that this NCM pre-show initiative does not negatively ... then you’ll have to allot time for trailers for upcoming movies, a “Platinum Spot” ad, and the standard two AMC ...

AMC Theatres will offer 50% off movie tickets on Tuesdays, in addition to the previously announced 50% off Wednesdays.

AMC strikes ad deal with National CineMedia; theaters to show premium “platinum spot” ads starting July 1. AMC to earn ad revenue cut as it boosts in-theater advertising amid box office ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

Nation World Major movie theater chain announces it'll be adding more commercials before movies Moviegoers can expect to have a longer pre-movie show starting next month at one major theater chain.

AMC now warns moviegoers to expect ‘25-30 minutes’ of ads and trailers Making it easier to arrive when your movie is actually about to start.

On Tuesday, Bloomberg reported that AMC Entertainment Holdings Inc. (NYSE:AMC) reversed its stance on pre-movie commercials and reached an agreement with National CineMedia Inc.

Essentially AMC has hammered a deal with National CineMedia Inc. to run the spots during each movie’s pre-shows. National CineMedia is the ad network in major exhibition circuits.

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show.