Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

Marketers in decision-making roles are anticipating moderate budget growth amid some volatility, according to a study by ...

Ads from the two travel companies stood out from a crowded category to rank among the UK’s top-performing campaigns this ...

Reddit has upped the focus on its ad business in recent years, with its CMO now looking to bolster its community-led ...

Pairing AI with marketing and creativity enables brands to create experiences that resonate with customers, but many struggle ...

Catherine Lloyd will join the business as CMO later this month, taking over from Yilmaz Erceyes who departed the firm in May ...

Bupa, Persil and Tesco have also secured multiple nominations, while six agencies have made the shortlist for Agency of the ...

Getting more for less from your agencies is good news, but only in the short term – act now to protect your brand in an ...

From removing emotion and proving value with data to avoiding “specific team language”, there are steps marketers can take to ...

Cancer Research UK is looking for a new marketing director as Philip Almond announces he will retire from the charity in May ...

Skoda is looking to tap into “how customers feel” to establish itself as a credible EV player, so when people are ready to ...