A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering ecommerce brands a surprising edge.

Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full ...

It seems Google is adding an AI Mode button to the Google home page. Google has been testing this for a couple months now.

This June 2025 core update came a few months after Google’s first core update on the 2025 year, the March 2025 core update.

To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get ...

The new reporting view offers advertisers deeper insight into how Google's automation connects user intent with website ...

AI isn't replacing marketers—it's transforming them. Discover what the future holds and why most orgs still aren't ready for ...

Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting ...

AI is changing search forever. Geoptie’s four GEO tools help SEO experts stay visible, trusted, and competitive in the AI era ...

Are these changes signaling changes to how Google local rankings work or did Google just clarify its existing document.

Google Search Console has two new comparison views within the performance reports. The two views were added earlier this ...

Gemini 2.5 Pro powers Google’s AI Mode and Deep Search, while new agentic features let Search call local businesses to check ...