The family of a Florida man who drowned while swimming off the coast in North Myrtle Beach says poor safety protocols and ...

This summer has seen high-profile crimes and many calls for service for Horry County Police. Crime data shows that certain ...

Myrtle Beach City Council is set to vote on the second reading of a juvenile curfew ordinance. If approved, the curfew would ...

NORTH MYRTLE BEACH, S.C. (WMBF) - North Myrtle Beach’s years-long lifeguard shortage has come to an end. North Myrtle Beach ...

During Myrtle Beach's city council meeting, elected officials voted on the final reading of a new curfew ordinance that would ...

A new lawsuit filed in Horry County alleges patterns of discrimination and retaliation at a Myrtle Beach vacation timeshare ...

Myrtle Beach-area club Capital Vacations is accused of racism, wrongful termination and retaliation by Jasmine Ray, a Black woman and former manager.

Todd Hilliard, 63, of Kernersville, was rescued from the water near 36th Avenue South in North Myrtle Beach on Friday ...

From beach days to viral TikToks, Publix’s ‘Pub sub’ has become a Southern staple. Here is why this sandwich is a must-try favorite in the Myrtle Beach area.

A North Carolina man vacationing on the Grand Strand died Saturday at a local hospital after being pulled from the ocean a ...

The Texas-based, western-wear retailer has more than 100 locations from New Mexico to Florida and offers a “wide selection of ...