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Carnival (CCL) stock slipped on Monday after the cruise line company announced controversial changes to its loyalty program.
Unlike the traditional loyalty model based on cumulative cruise days, Carnival’s new program will reward guests based on total spend, encompassing onboard expenditures and spending on the ...
CCL is overhauling its loyalty program to reward total spending, aiming to boost long-term guest value and pricing power.
Carnival Corporation & plc CCL is embarking on a significant transformation of its customer loyalty strategy with the upcoming launch of “Carnival Rewards” in June 2026. The new initiative reflects ...
Although the cruise line is facing even bigger issues now, Carnival has come up with a solution for one loyalty program problem that passengers will appreciate.
Carnival Cruise Line is revamping its loyalty program, offering more points and financial incentives for onboard spending starting next summer.
Carnival Cruise Line is replacing its longtime loyalty program with Carnival Rewards, a flexible, points-based system launching in 2026.
Carnival Rewards: Newly announced Carnival Cruise Line loyalty program launching June 2026, tying benefits to total guest spend.