Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, ...

The NIL marketplace is impacting the Utah-BYU rivalry, with BYU's wealthier donors. The College Sports Commission aims to regulate NIL deals, but enforcement doubts persist. Chris Hill suggests ...

The top overall recruit from the 2025 cycle, AJ Dybantsa is already generating buzz as the potential No. 1 overall pick in ...

- AJ Dybantsa, BYU's groundbreaking recruit, boasts a $4.1 million NIL valuation, with deals including Red Bull sponsorship and a $4 million Nike contract.

Class of 2026 five-star quarterback Ryder Lyons opens up about NIL offers and what led him to commit to BYU.

BYU Defensive Coordinator Jay Hill Sends Blunt Message to Players in New NIL Era Hill is helping to change the culture with the Cougars building strength in Big 12 Jeff Hauser Jun 24, 2025 10:38 ...

Five-star quarterback recruit Ryder Lyons made headlines this week with his commitment to the BYU Cougars, bypassing top national programs like the USC Trojans and the Oregon Ducks.

Cooper Flagg is projected to make upwards of $62 million on his rookie deal over the next four years. FOX Sports caught up with the top pick of the NBA Draft to talk NIL and financial progress.

Data shows staggering boom in June NIL deals as college sports enters historic revenue-sharing era NIL collectives rushed to front load the deals ahead of the landscape changing on July 1 ...

Under the new House settlement, all deals involving name, image and likeness over $600 must go through a clearinghouse to make sure those agreements reach certain standards. But what are those ...

Five-star quarterback Ryder Lyons' surprising commitment to BYU marks a unique win for the Cougars amid lofty NIL spending sprees in college football. Lyons (6-foot-2.5, 220 pounds) plays for ...

The BYU coach who will get the best read on the phenom signal-caller in two years is Jay Hill. The Cougars defensive coordinator took time out of his busy schedule to talk about the offseason with ...