MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Adidas Originals has enlisted a raft of superstars in service of the Superstar, the brand’s iconic shelltop sneaker that was ...

Superstar' back into the cultural spotlight with a bold reminder that the original streetwear icon isn’t just a throwback.

Adidas enlisted a number of music and sports stars for its latest campaign for its iconic Superstar franchise.

Milo is collaborating with Adidas to launch limited-edition T-shirts and pins to celebrate the beverage brand's 75th anniversary and Singapore's 60th birthday.

Milo is collaborating with Adidas to launch limited-edition T-shirts and pins to celebrate the beverage brand's 75th anniversary and Singapore's 60th birthday.

Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

Converse took shots at Anthony Edwards' adidas marketing campaign after the Thunder eliminated the Timberwolves.

Adidas continued its Law & Order-themed marketing campaign for Anthony Edwards at the Minnesota Timberwolves playoff game on April 25.

Anthony Edwards is a great basketball player. He is also one of the best dunkers on the planet. Adidas made sure to remind the world of that with a genius marketing campaign on Thursday night.

Adidas tackles sports sideline pressures with ‘You Got This’ campaign An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of ...

But first, they wanted to personally thank Milo for helping the campaign smear once “useful idiots,” allies no longer wanted in Trump’s orbit, he says.