Looks like curiosity about AI may be boosting smartphone sales. Shipments of smartphones increased 1% year over year in the second quarter of 2025, despite tariff volatility and worldwide economic instability,

Global smartphone shipments increased 1% to 295.2 million units in the second quarter, despite tariff concerns and macroeconomic uncertainty, according to preliminary data from research firm IDC. Samsung shipped 58 million units in the quarter,

Samsung has managed to navigate the muddy tariff ground while maintaining a large portion of the global phone market share in Q2 2025.