Elon Musk’s latest post has sparked another round of digital whiplash: “We’re going to make Baby Grok @xAI, an app dedicated to kid-friendly content,” he wrote on X. The triggering keyword in his message was clear: kid-friendly. That’s where the backlash began.

In a tweet, Musk said the kid-friendly version of its Grok AI chatbot is designed to provide safe and educational content for children. The announcement follows criticism of Grok's more adult offerings, including an AI avatar named Ani that was reported to engage in flirtatious dialogue and suggestive actions, even with 'Kids Mode' enabled.