NKE's global reach faces near-term strain from weak demand and cost pressures, but long-term strategy fuels recovery hopes.

We are lowering our fair value estimate on Nike’s shares to $124 from $129. The company’s fiscal 2024 fourth-quarter earnings per share of $0.99 surpassed our $0.88 estimate and its 13.3% EBIT ...

The firm generated $12.6 billion in Nike brand e-commerce sales from its digital marketplaces in fiscal 2023, having grown from about $1.5 billion in fiscal 2015.

Nike’s brand purpose is a brilliant illustration. “To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete” is credible, relating directly ...

A strong brand will help Nike continue to increase DTC sales at a rapid pace. FY2022 results At the end of June, Nike reported the full fiscal year 2022 results.

Decoding Nike Inc (NKE): A Strategic SWOT Insight Strengths. Brand Power and Market Leadership: Nike Inc's brand is one of its most significant assets.The company's reputation for quality ...

We all know that Nike’s marketing strategy masterfully combines celebrity endorsements, technological innovation, and targeted storytelling to create a compelling narrative around the brand.

Finding The Insight. The strategy behind Unlimited started like all Nike campaigns, which Hoffman says began by finding two things. “Having a process is really important, its purpose is to get ...

The sneaker and athletic apparel company said sales in North America fell 11% to $4.7 billion from a year ago, driven by ...

The rollout of Nike's collaboration with Kim Kardashian's shapewear brand Skims will miss its target to launch this spring because of production delays, according to a report.